Clinically effective oral care, for whiter, glossier, healthier teeth with Krush

KRUSH, a leading UK-based oral care company, is proud to introduce the launch of an innovative 6-in-1 toothpaste in an easy-to-use, travel-friendly, tablet format. Redefining oral care, the new product is not only waterless and plastic-free but promises an unrivalled level of convenience and environmental sustainability.

With the introduction of the term 'waterless brushing' into the mainstream, KRUSH aims to highlight the eco-benefits and user advantages of minimising water usage in oral care routines. While dentists have long advocated for 'dry brushing,' conventional toothpaste products still heavily rely on tap water, contributing to unnecessary environmental harm. Moreover, traditional toothpaste formulations often list water as the primary ingredient, leading to concerns about excessive water usage and environmental impact.

Recognising the need for change, Krush has developed toothpaste tabs that are entirely water-free and which require minimal to zero water for brushing. This innovative approach significantly reduces the environmental harm associated with oral care routines as it's saving up to an impressive four gallons every time we brush our teeth. As we strive to reduce our water-footprint, every drop saved counts significantly.

With a focus on natural whitening, polishing, and strengthening of teeth, each KRUSH tab is meticulously crafted with clinically proven ingredients, featuring hero ingredients such as Hydroxyapatite, Blue Spirulina, fluoride, and double mint. By eliminating water from their formulations, Krush toothpaste tabs host more concentrated, active ingredients, meaning these little tabs pack a powerful punch with maximum benefits.

They're more compact, lightweight, and environmentally friendly than regular toothpaste tubes, resulting in lower carbon footprints, reduced packaging waste, and extended shelf life.