Pureshore Jewellery donate 10% from purchases of their Wildflower Collection to Save the Bees

To celebrate all the wonderful work that bees do and highlight the need to protect them, Pureshore Jewellery have joined forces with local Save the Bee initiatives and will donate 10% of all purchases from their Wildflower Collection to local bee conservation efforts.

The Wildflower Collection is inspired by the wildflowers growing along coastlines and headlands with the sparkling diamond in each piece representing the last of the sun's rays twinkling on the sea. We love the yellow gold earrings, £69, and necklace, £109, each set with a white diamond, pictured.

Pureshore Jewellery is a collaborative family brand started by a brother and sister duo - Olivia and Ben Searle. Having both worked independently in the jewellery industry for several years, Ben and Olivia decided just over two years ago that it might be time to combine their respective skills by designing a collection and creating a brand that would represent it. Their combined passion and knowledge along with a real obsession with style, fashion and jewellery has helped to shape the look and feel of this unique family brand.

Olivia's passion for design began well before she ventured into the jewellery trade. As a teenager, she spent weekends scouring local flea markets searching for treasures and requisitioning old newspapers, shells, and feathers to convert into unique items of jewellery. Along with affection for the seashore, her love of geometric patterns and Art Deco architecture are also referenced throughout her designs.

Ben has worked in the fine jewellery industry for several years and has been inspired by his many trips to India, particularly Jaipur, the colourful jewellery 'capital'. He has a passion for fine jewellery, diamonds and gemstones and has enjoyed working with clients to find exceptional pieces and produce fabulous designs for both wholesale and retail customers.

Pureshore uses responsibly sourced materials at prices that will appeal to demi-fine jewellery lovers. They hand-pick suppliers who support their values, many of whom are also family businesses and that are also keen to minimise their impact on the environment. In addition, almost all their packaging is recyclable or biodegradable.

As a coastal influenced brand, they are keen to give back to the coastal areas that have inspired their collections. They recently took part in their first beach clean for the Marine Conservation Society and are looking to sign up for others in the coming weeks. They are passionate about protecting Britain's coastal environment to preserve it for future generations. Its beauty has inspired artists and designers for centuries, and they hope it will continue to do so for many more years to come.

www.pureshorejewellery.com