Freemans launch Wedding Shop with Britain's best value bridal dress for £58

Brides facing the cost of a wedding crisis can now say yes to a dress for under £60 thanks to digital department store Freemans. The sleeveless, full-length lace gown with delicate cut-out front detailing costs just £58 and is exclusively available from the Bonprix value range at the digital department store Freemans.com with sizes from UK6 - 24.

The dress is part of the retailer's newly launched Wedding Shop and includes more than 800 options for that special day with a number of other bridal choices, complemented with bridesmaid dresses from just £45 to £80 and grooms and groomsmen's suits from just £100. The brand has even considered mothers-of-the-bride with more than 100 looks starting from a purse-friendly £45.

The £58 dress forms part of the new 12-piece Bonprix Bridal Collection which has been carefully curated to ensure budget-conscious brides can look stylish while saving money. The range offers a sophisticated lace sleeve dress with ribbon ties for just £20, sizes six to 28, and a full-length traditional lace gown for £120 – among the UK's most affordable budget bump options.

Linda Quinn, chief merchandising officer, Freemans said: "With the average wedding cost still over £18,000, an affordable wedding dress is one way that couples can stay richer, nor poorer." She adds, "The responses to the new range have been phenomenal with hundreds of budget-conscious brides rushing to buy our designer dupes within days of the collection being released." While many labels charge more for maternity dresses, the collection ensures there is no 'bump tax' so pregnant brides are not penalised.

Linda added: "Becoming parents is expensive enough so we worked hard to ensure there was no bump tax for pregnant brides. Our maternity gowns are the same price point as standard dresses to keep the range affordable and inclusive."

Freemans also offers an 'always on' free delivery and returns promised underpinned by a variety of ways to pay. It features a range of affordable gowns, including a stunning designer-style off-the-shoulder dress with a lace bodice and a fitted mermaid skirt for £70, plus a boho-inspired sleeveless dress with plunging bodice and lace at the waist, again for only £70, https://www.freemans.com