Jo Malone reopens in Cheltenham

British fragrance house Jo Malone London has opened the doors to its newly refurbished store in Cheltenham. "Renowned for its stunning Regency architecture and rich cultural history, this vibrant town in Gloucestershire continues to provide the perfect setting for Jo Malone London," says Rachel Baker, the brand's vice president general manager. "With its elegant charm and enduring heritage, Cheltenham embodies the timeless sophistication and craftsmanship that are at the heart of our brand."

Jo Malone London's fragrances are designed for discovery, carefully crafted to wear solo or layered together to make a stunning personalised scent for your wedding day. The brand's bespoke style of service offers a modern take on luxury and stylists are on hand to help with expert advice. A variety of personalisation options are available for your all-important chosen scent, such as engraving, allowing you to make your purchase bespoke. Visit the new store at 76 Promenade, Cheltenham, GL50 1NB